STUDIO PRACTICE
Yesterday we started with the course Studio Practice. We'll behave like we are working in a real studio and that the teacher Daniel(!) is our Creative Director, CD. We work for him but the relationship is loyal. Our first mission/brief got everyone to open their mouths and at the same time forget about it. It's too long to be submitted here, but we were more or less divided into groups of 3. All groups got a city to market with a brand. To market a whole city demands a LOT of investigations and research, especially since my group got Istanbul which we don't know a lot about. So fun! Our mission is to chose and develop a brand, could be the Airline, Bookstore, Pub etc. We haven't chosen yet, since we want to do the research first to find out what kind of areas Istanbul would need. We need to present a style guide containing Logo, Tag line & brand essence, Color palette, Primary & Secondary typeface, Applications (like t-shirt, postcards). We have to make up a time line, book meetings for printing. We will present it all in front of a couple of designers. Wow, a HUGE assignment, but so much fun. We're a group consisting of a swede, a Brazilian and a Tazmania. Today I sat four hours doing research about Istanbul and tonight we'll have a Skype meeting together.
SYMBOLS AND DISTRIBUTION
The second subject will more or less be about symbols and the manipulating power it can give. Daniel, it's like social experiments (film #2) and the well known guy Henrik Fexeus (sorry, film #1 in Swedish), extremely good at manipulating others. I went to one oh his shows a couple of weeks ago in Sweden, and it all ended up with me at stage in front of 600 people calling a friend up using my speaker. Haha, don't ask. At the lesson we got an assessment. We got to choose from an amount of symbols and put them together to depict the story told below the empty boxes. We could not use anything else or change the story, just build upon it using elements of storytelling with help from these signs.
We also got an assessment to take home with us. We need to create a blog, a simple one, for the teachers to read, where we post symbols and signs we find in our everyday life and add a little comment about it, evaluating it. We need to think as creative as possible and never use pictures from the internet. I'll start the symbols-blog tonight I think.
Today we had
FRAMEWORK OF DESIGN
where in this course it will build upon us promoting our own brand, designing our own business cards and website, everything that builds a brand. Our values, influences, personality, what we want our personal brands to stand for and express. We got two exercises in class to get in the right mood and you see them here. This course will be amazing, where one of our missions is to set up a focus group for our selves to find out about our selves from people who knows me. We need to document the focus group where I ask the questions, and after that we'll collect info and fun stuff about our selves to gather in different demographic charts creatively planned and easily understood.We need to look for role models and market our selves. It all ends with a great presentation!
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| Hard to chose your business values... |
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| Exercise Select 8 things that have most influenced your life. These could be anything, like experiences, a book, a person, an object and so on. Place your items on the circle diagram to represent how important the item is to shaping your life. The closer the item is to the core of the circle, the more influential it is. You can represent them as words, drawings, symbols. Be creative! |
We also got a book tip: "How to be a graphic designer without loosing your soul" and I'll start reading it on my way to school when I'm not looking for signs to document.
Hope you're all all right!
1 comment:
Wow, thx for the extencive update! Seems like your'e a busy Little Bee there down under... kram
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