About Me

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Follow my colorful days and development as a graphic design student, experiencing a new life in warm Sydney on Billy Blue Collage of Design, described in detail with photos, colorful writing and other inspiring stuff. What tips am I learning? What is my project at the moment and how do I get to know Sydney? It will be like you’re with me.

Sunday, June 05, 2011

About Kolibri Design Studio


Finally my presentation and script is done and tomorrow is the big day for it! This is one of the short films I include to introduce each chapter. This film represents the chapter "Developing my brand". Here is my script! I wanted to include it here to show you what my brand is about for those who are interested. Just ignore the words "Slide" - it's for the presentation. Unfortunately I had to delete half of the text 'cause it was WAY too long, but this is the final version!



FILM -1
INTRODUCTION

Hi everyone! My name is Freja and I’m originally from Sweden. I am here to tell you about my brand Kolibri Design Studio.

I’ll take you through the background resarch, the development of my brand, promoting my brand and then I’ll end with a summary.
FILM -2
BACKGROUND RESEARCH
Slide - Focus group
Slide

I conducted a focus group via email to Sweden. I asked Daniel, my boyfriend, my parents, one of my closest friends, my cousin and my boyfriends mother.

Average strengths about me:
Positive energy
Social
Adventurous
Engaged
Self discipline

Almost everybody thought my weakness was that I am very sensitive when it comes to food – I need it every four hours to be able to function and I am always hungry.

Slide - My values
Slide
I listed my most importand career values as following:
Slide

Humor/fun
Passion
Freedom
Adventure/ challenge
Enthusiasm

Slide - Info graphics
Slide

The idea behind my info graphic came from that I have always been fascinated about feet and the way they expresses and explains feelings and situations almost as well as if you look into someones face. And so I decided to create my info graphics as Freja’s footsteps through life for a different approach.

Slide

This is my info graphics. The top illustration is the timeline of my life also representing some of my interests, and I let the people contributing to my Focus Group be represented as a specific shoe.
Slide - Design Studios

This is my inspiration.

Slide

MK – photography is a couple that live and work together in Toowoomba, close to Brisbane in Australia. I like their way of enjoying life while working, in exactly the same way as I would like to in the future. They are extremely good at using light giving their pictures a consistent feel of nostalgia, love, happiness, freedom and summer.

Slide
Slide

Geedyhen is a design agency situated in Surry Hills, Sydney. They use playful black humor and unwritten fables – which I think really make them stand out. They have done a lot of album covers and posters and I love their illustrative skills.

Slide

FILM -3
DEVELOPING MY BRAND
Slide - Values, target
Slide

I wanted to create a brand that has a Personal, Playful, Colorful, Energetic and an Original feel to it.

Slide

With my brand I want to reach small creative studios and design agencies, working with photography, graphic design and/or illustration. I would like to attract small, young and emerging businesses with a lot of own experimentation, different clients and free will.
Slide - Visual Process
Slide

When I started to design a logo for myself I pretty soon began to create it out of my initials. After a while, I realized that I wanted to try and include a deeper I wanted to try and and include a deeper idea into my logo rather than relying on initials. I started asking people at Facebook what type of bird I would be, and one quote that made the foundation of my new whole idea was this:

Slide

“You would definitely be a kolibri because it is colourful, full of energy and always reaches its goal thanks to it’s extraordinarily developed flying technique”.

Slide

When I started reading about kolibri’s there was so many similarities to myself. They have got energy and attitude and I burst into laugh when I learned that these animals have an extremely high metabolism – everything was just so much me. I chose to use the Swedish word instead of hummingbird, because I think it expresses even more who I am; quick and filled with energy.

Slide

I started brainstorming from the word bird, and the more I draw, the more I tried to get the shape of my bird to be simple, quick, filled with movement and energy.

Slide – refinements
Slide

I went through some important stages of refinements to improve my brand logo. I worked on the shape of the bird to make it look more like a kolibri. I added wings and tried different kind of eyes and finally I had what I wanted!

Slide – colour and font
Slide

I chose to work in petrol blue colour to convey a sense of air and freedom, but also a darker grey for the pupil and some of the text in the logo to give it a sophisticated and clean look.

Slide

For the font I use Helvetica light, a modern, simple and rounded font, together with Minion Pro Italic which is light and more quirky.

Slide – folio summary
Slide

I started to create my folio with inspiration from my refined logo shape. This included a LOT of measuring and tricky work. I will show you more of my folio in the summary.

Now I want to show you my business card.

Slide

I included bird words instead of the regular ones. For example “nest area” instead of address. What’s more, there is a cut applied to every business card, for more creative ways of placing it instead of just hiding it away in your wallet. Why not put the kolibri together with it’s business card in a plant at your desk at work?

Slide

To add the same feeling of quirkiness to my letter head, I added the same contact detail words here too. I added two different brand patterns on the back of the letter as well as on the follower.

Slide

This is my final logo for Kolibri Design Studio,

Slide

and my clear space
FILM- 4
PROMOTING MY BRAND
Slide – event venue

For my launch event I wanted something different, fun and something adventurous outside a warm summer day. Also, I wanted to engage and activate the people attending my event to make the atmosphere warm, relaxed and memorable.

Slide

At the sunny astroturf rooftop of Vibe Hotel at Ruchcutters Bay in Sydney I will have a different approach to a pool mingle party for my 162 guests and potential clients. I chose this place because of that the view from the rooftop gives you the feeling that you are flying in the air, like a kolibri. In the fence around the rooftop, there will be flying kites even higher up in the air, in the shape of my kolibri logo.

Slide

There will be a lot of real palm trees, flowers and other plants on the rooftop and they will be full of my business cards; kolibri birds sitting everywhere. In the background there will be tropical bird sounds accompanied with jazz music to maintain a relaxing and
inspiring atmosphere.

Slide

My work will be displayed on the bottom of the pool, printed onto water proof paper. Additional to this, I will have a few pieces with more explanation to them on easels around the pool for people to more easily be able to mingle and discuss about it.
Slide – mood board
Slide

This is my moodboard! When people arrive, they need to wear swim wear underneath their party clothes and when entering the party,

Slide
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they will be given a snorkeli­ng gift kit in a Kolibri Design Studio package. This is both a fun, usable, different and a memorable gift. The snorkeling kit will be used by the bravest and most adventurous ones at the pool party to be able to look at my work in the bottom of the swimming pool.

Slide – schedule
Slide

At 3.02 pm the event at Viber rooftop will kick off with guests arriving and jazz music in the background. The gift will be handed out as well as caipirinha for a relaxing atmosphere
Around 3.30 pm I will greet the guests welcome and tell them about what is expected of the event and of course who I am
At 4 pm there will be served fruit salad with hot melted chocolate, passion fruit seeds and eatable flowers as garnishment
and at 6.23 pm the event is over

SUMMARY

Slide – folio product
Slide

This is my kolibri folio – simple and clean. The folio’s got hand braided leather handles to make it easier to carry. The petrol blue plastic on the outside together with regular paper gives a nice feel to it. The business card follows the same look. Patterns such as bird steps and dots is seen through out the work, for a varied and fun look. 

Slide – website
Slide

The website takes on the same feel, starting with a different and engaging personal presentation,

Slide

followed by the three main categories graphic design, illustration, photo and a contact page. All of them can be reached from any page within the website.

Slide – future
Slide

Kolibri Design Studio is a Personal, Playful, Energetic and Original brand constantly developing within the creative business. In the future Kolibri design Studio will consist of a small creative team dealing with graphic design, illustration and photography. Who knows, maybe we’ll have our nest area in Sydney?

FILM- 5
Slide – thank you
Slide while handing out the leave behind



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