Sara Lee and Laundry detergents

I have gotten the brand Sara Lee where I'm about to create a package for them within the laundry detergent business. So at the moment I'm researching the both businesses.

Packaging design lesson

Beautiful sample packages for cereals

Disco!

Devonshire's showing us a lot of different packages!

Door to the classroom!

BBetween

In the stairs hang the pages form last year's book - creative idea!

Taylor Square

Every year, some of the best Billy Blue communication students in their final semester gets to put together and design a magazine containing interviews and work from good designers around the world. Yesterday I went to the release of the magazine at lo-fi collective at Taylor Square!

Group logo for Design research class

Hon means united and soul, and the funny thing is that it means "she" in Swedish! With inspiration from our group this logo was designed by Ryan!

Packaging design intro

Practice in class

Practice in class

Homework: studying laundry detergents

This is the brand I got. They sell sweets and pies and so on, and my task will be to create a packaging for them selling laundry detergents. But first, I've got some research to do!

Redesigning space - drawings

New apartment!

Playing dead in my zebra - blanket. Cold nights!

Malin and Niklas eating pancaces in our new kitchen!

Me!

I love our kitchen. It feels like a summer cottage!

Our balcony!


Me, Malin and Niklas have finally been able to move in in Kings Cross. There is a lot of stuff everywhere but it’s starting to coma along pretty well actually. I really enjoy their company and it feels like a little family where we coock dinner together and work together. We have put up all our desks next to each other and created the best work spot in Sydney! I’ll post some more pictures format he apartment later when we are finished furnishing it!

Yesterday I couldn't come to school at all and that's unfortunately never a good timing. I rested the whole day and I had lost my voice too! The day before that I felt a lot better. Ragge, who I haven't met in two years, my uncle living in Perth, came to Sydney over the night on a business trip! He, a colleague to him and me went to The Rocks eating fish at a wonderful restaurant. It was very nice meeting him again.

The fish restaurant in The Rocks!

The opera house

Ragge to the right

Harbour bridge

Observational drawing for Introduction to Design Research class

This is the space we will redesign in one of the subjects. Its a little tiny park close to school. It's due in two weeks, then we will get a new space which we will chose by ourselves. We need to hold a presentation and then create a magazine about the space as if it was sent out to people living in the surroundings

I'm learning animation in Flash! This will be used for the banner to go with the website we will be creating individually

In class

Teacher Paul Devonshire demonstrates how to do it!

I'm creating a...

Little candy box - just to learn how to put together a package from a created knifeline drawing

Amazingly handmade package for mobile phones that Paul showed us

Different packages that we looked at

Rain can be cozy sometimes

Just watched the trailer for season 6 with

Dexter

I'm sweating!

Sleepy weekend

Hi!

Not much has happened this weekend. I got sick and have mostly slept. Today I finally feel better and I sit at a wonderful library in double bay researching about IKEA, packaging design, Aboriginals and the MLC building in North Sydney. Whata mix!

Last brief of the week!

Introduction to Design Research

We have two teachers in this subject, Nick Rudenno who also works for Design is Kinky (All of our teachers works beside Billy Blue). He will take care of the more technical parts of this subject. I never thought research could be fun, but the other teacher in this class, Lissa Barnum, will make it happen. She had a very inspiring lesson yesterday, and beside the brief we need to bring in a drawing of an observation that we have made. It could be anything, but she want us as designers to open our minds and senses for everything around us. She also asked us to buy the book
how to be an explorer of the world, which is a really inspiring book about design research. It’s like being a kid!

The first brief in this subject will be a real life one. The project is being run as an initiative of Arts NSW, a state government body. We are allowed a budget of 750 dollars for this project and it will be up to each team to maximize th effectiveness of this budget through research and creativity. This assignment kind of reminds me of the Brand X week at Berghs! I’m so looking forward to this! So, we will create a street campaign, and the subject we were given is: Aboriginal Children’s Advancement Society. Wow, I feel really honored!

Yesterday at the train I came up with some ideas for the re-making of the green space in North Sydney, in the subject Design research and Ideas generation. is is my book for the subject.

By the way, we have changed the moving in date to our new apartment for Monday evening instead. I need to take a picture of it when everything is ready. In Sydney people through out their furnishing and things they don’t want, outside their house on the street and one a month the streets are full. People walk around night time before the big trucks come and pick everything up, and so did we. As we live in pretty wealthy spot of Sydney, the things that people through out are often amazing. For example, we found three great chairs, new ones, from IKEA, all together worth 6000 kr!!!!! It started of with Niklas going grocery shopping. When he got out fro the store he found a wonderful carpet and took it. When he came home I had almost gone to bed, but he said that there was treasures everywhere, and so both Malin, me and Niklas went out in the Sunday night until 4 am, and created a whole house!! Just ‘cause we were lucky, we found a customer wagon and we brought gloves too, and practical clothes for carrying. It felt like we walked around at IKEA, and we looked so suspicious when we walked along the streets laughing, looking extremely silly, so that two police cars stopped us along the way asking us what we are doing! Fortunately you don’t break any rules by picking up the things from the streets, and they actually started laughing when they realized how serous we were about this, wearing gloves, carrying a wagon and everything. We were like a group of night ninjas, and I found a pair of gummistövlar (?), a portfolio, a beautiful chair (will take pictures later), and some other great stuff! So, we barely have to buy nothing now!

Yesterday after school me and Morgane travelled out to the music studio where the band we’re creating a music video for, played together. We got to see their movements and we had asked them to bring some different clothing alternatives for the music video. It was so much fin to finally watch them play, and as we have spent so many hours listening to this song, I have actually started to like it more and more. Also, because I know how the film will look in every second of the film. I will post the story board after the film is done and cut.

So, as I’m sitting here with four new interesting briefs, I better get started! There is a wonderful library in Double Bay where I will probably sit Saturday and do research. Sunday will most be preparing for moving into the new apartment with my two wonderful friends!

A tip I got from Jake in my class yesterday is textures where you can add different textures to your illustrations in Photoshop and Illustrator. I need to try that some time!

New subjects and briefs!

The first two days at Billy Blue I have mostly been confused for me. I thought I was still in class LEYDIN instead of TAN and missed out on the first lesson because of that. I think my head has really been turned off during the break, which is good. But I notice that it takes some time for me to get into the tempo which starts about ten minutes into the first lesson. We get four enormous new briefs in one week and my reaction to this is that I get extremely tired as a chock reaction. In this stage I just want to go to bed and I have no ideas what so ever. Fortunately started to come out of this stage this afternoon when I got my first idea. This semester consist of totally new subjects, teachers and even some of the class mates. One thing that hasn’t changed though is the one sentence long subject names that takes about two months to learn to remember. We get a couple of briefs for each subject in one semester. These are my new subjects and new briefs!

Design Usability and the Community
Package a randomly selected object and brand the packaging so that it can be experienced as an extension to an existing company’s product range. For example my object can be a soap. This could be packaged for Adidas.

The first assessment brief out of this subject is for us to keep a workbook of investigations for this project, which documents their initial concept ideas, materials and reflective process throughout the semester.

Design Research and Ideas Generation
During this subject we are supposed to redesign an already existing space and we will start off in the first brief by redesigning the green area in front of the MLC building in North Sydney. We will work in groups for this assignment.

Interface, Representation and Sequence
For this course we are asked to design a website, HTML based, together with a banner made in Flash. We can chose whatever brand we’d like to create a micro site for, and I have started to come up with some ideas for it already. The first brief is to come up with an idea for the website in Photoshop together with a story board. The last things will be pitched to the teacher and the class in a couple of weeks.

Introduction to Design Research
I’ll have this course tomorrow, so I’m not sure what the course is about yet!

At the same time, Malin, Niklas and I have finally finally found an apartment! It’s beautiful and situated in Kings Cross! We will dedicate a whole room for our desks and create a creative office! It’s a lot to prepare before it’s ready though. Like refrigerator and internet, but I hope we’ll be able to move in Monday evening after school!

Tomorrow after school me and Morgane will meet up with the band that we’re creating the music video for, watch them play and decide what they should wear in the music video.

Just Dance